Why do I do it?
Because my heart is in sustainability.
I’m passionate about nature.
I love business.
I care for our future and that of our grandchildren.
And for some reason, the understanding of securities regulations and legalities not only fascinates me, it comes easy to me.
I learned a lot on the benches of business school and running my own business but also on the field at the school of Hard Knocks. A wealth of knowledge about common and not-so-common mistakes came from two SEC investigations through which I learned that:
1— Knowledge of regulations is vital
2— In depth due-diligence is critical when choosing who you work with (or for)
3— A well-intended third party promoting your project (a reporter in my case) can shut down your business (considered illegal "public sollicitation")
4— Impeccable business practices are key and will exonerate you
5— Thorough capital planning, from the very beginning, is critical
6— Excellent record keeping is crucial (and can keep you out of serious trouble)
Through various capital raising exercises, I have also learned what investors are looking for and how they want to see it presented to them.
I know that business as usual is destroying our earth.
I know that capital business is what steers the planet toward its yet-to-be-determined future and I passionately want to be part of pointing it in a sustainable direction.
I coach social entrepreneurs because I believe sustainability is critical to the planet and I can do my part by sharing what I have learned and teaching what I know.
This morning I checked-in with my motivation for this work and asked myself why indeed, do I do it? My answer came through like this: In my ultimate vision, I travel the world discovering and investing in exciting sustainable businesses while sharing my knowledge with people who have the planet at heart. Which I interpret as: If I did not need a penny, I would still be doing what I am doing today.
That’s good enough reason for me.